Pregmate — Designer + Art Director

Problem: Most pregnancy test brands are created to help women get pregnant and that there is nothing really out there to help women avoid getting pregnant.

Solution: With the recent Roe v. Wade ruling, we wanted to create a new brand identity for Pregmate and an app that provides women with education and also resources to support them in case of pregnancy. I designed a new logo, illustrated characters, and chose all typography, photography, and colors for the new brand identity.