Disney Holiday Merch — Art Direction

Alongside my team at Disney Yellow Shoes, I concepted and storyboarded a social campaign promoting the holiday merch at Disneyland and Downtown Disney. We worked very hard on set with a production team by shooting a stop-motion video frame by frame, featuring a cute little snowman family wearing the merch. The idea was that the magic of Disneyland merch brought them to life, and we had so much fun finding out ways to do so. I was also 9 months pregnant on this set! It was a blast. We also created a holiday catalog, collaborating closely with an illustrator and motion graphics artist to build out the world and make the merch feel magical. It was such a fun, hands-on project and a creative way to showcase our collection, sparking excitement and inviting Disney fans to engage.